Hi, I'm Kellan

I went looking for a problem worth building for, and I kept coming back to one number: $15.1 billion. That's what detention cost trucking in a single year, according to ATRI. Not lost freight, not fuel, not insurance. Hours that drivers already sat through, that somebody was contractually owed, that never got collected.

The more I read, the stranger it got. This isn't a hard problem the way most expensive problems are hard. The evidence already exists: every interstate truck has a federally mandated ELD logging exactly where it was and for how long, and you're already paying for it every month. The rate con already spells out what you're owed. The only things standing between those two facts and a paid invoice are a deadline nobody has time to watch and a paperwork packet nobody has time to assemble.

And of course nobody has time. At a 20-truck fleet the owner is dispatching, the dispatcher is putting out fires, and a $200 claim that takes 40 minutes to chase is a completely rational thing to let go. So it gets let go, a few hundred times a year, until it's real money.

The proof is already sitting on the truck. It just never gets used.

So I started calling carriers. Not to sell anything, because there's nothing to buy yet, but to ask people who actually live this why a problem that looks so fixable from the outside might not be. Every industry looks broken until someone who works in it explains what you're missing. Most of what I know now came from those calls, and it changed the plan more than once.

That's what the pilots are for: a few fleets, free, sixty days, and an honest number at the end, including if the honest number is disappointing.

I'm in Evanston. If you're anywhere around Chicago I'd rather drive out and meet you than do this over a screen share. And when you call, you get the person who built the thing. There's nobody else here to hand you off to.